Direct email is one marketing tactic which can drive more new visitors to your psychotherapy website than almost any other method. Use direct email thoughtfully and you’ll enjoy your audience's attention all to yourself.
Do you know the folk tale called stone soup? It’s a great metaphor, from which I draw lessons for therapists about how to build alliances with referral sources. I’ll tell my version of the story and then lay out an intentional, collaborative marketing approach.
When does therapy really start? To analyze this, let’s take a look at another type of business. I want you to imagine you’re visiting a spa, one that’s anticipated your every need from start to finish.